About Us
Our Mission
Building, strengthening and defending reputations each and every day.
When the stakes are high Letizia Agency’s got your back.
Letizia Agency spent many years building brands through broadcast and print. Over the years, the agency spent well over a half a billion dollars on paid media. The firm helped build many successful companies and political candidates gain success. Today, the firm still utilizes several paid media outlets, with an added emphasis on public relations and crisis management. Having represented over 150 political campaigns over the years, Letizia’s crisis management skills have become a dominant trademark of the Agency’s success.
In business, or during a political campaign, you never know when you may be confronted with a crisis. When that time comes, you must act quick, you must have experienced PR crisis specialists at your side, who can quickly respond. You must understand media and you must have the tools to quickly shape your message and tell your story.
Through our well-established media relationships, Letizia Agency clients have benefited locally and world-wide through targeted exposure. We have developed a reputation for being accurate, honest and timely.
FEATURED IN
Meet Tom
Guiding political campaigns, ad clients, and PR events worldwide, Letizia is the most prolonged operating PR, political, and ad firm in Nevada, operating since 1974. Letizia has managed over 150 political campaigns, acting as Campaign Manager, Media Consultant, and Chief Fundraiser. As a former radio-TV owner/operator, President of Roughrider Broadcasting, Nevada Hall-of fame broadcaster, and 2021 recipient of the Nevada Broadcasters Lifetime Achievement Award, Tom built and operated 2 Nevada radio properties. Additionally, Letizia was one of the founding partners of KAME TV in Reno, Nevada, Reno’s first Independent TV station. Letizia started his ad agency at 24, a company Tom still manages today. Letizia combines political and PR campaign management and marketing expertise to provide winning results. Letizia has managed marketing budgets of over $35,000,000.
In 2022 Letizia Managed successful winning campaigns of District Attorney Steve Wolfson, District Court Judge Maria Gall, Family Court Judge Mari Parladé, Municipal Court Judge Kelly Giordani, Justice Court Judge Nadia Wood, and City Councilwoman Victoria Seaman. In 2020 the Letizia Agency managed the winning judicial campaigns of 8 new judges, in which three beat sitting incumbent judges, an unprecedented 12 winning judicial campaigns in all, more judicial wins than any political consulting firm in Nevada.
MORE ABOUT TOM
For the last quarter of a century, Letizia has run and won every mayoral race in Las Vegas, including six winning campaigns for both Oscar and Carolyn Goodman. Mr. Goodman shocked the world in 1999 as an unknown political winning in a landslide, then won re-election to an additional two terms. In 2011, 2015, and 2019 Letizia ran Carolyn Goodman’s (the wife of Oscar Goodman) successful mayoral campaigns. In 2013 he managed the successful Mayoral campaign for the Mayor of El Paso – Oscar Leeser, who never ran for office, beat seven opponents with 80% of the vote. In 2017, Tom co-managed North Las Vegas Mayor John Lee’s successful bid for re-election – Letizia handled eight mayoral campaigns winning all 8.
Letizia has managed Congressional, Statewide, Supreme Court races, Municipal, Justice, and District Courts.
Tom also represents one of the nation’s most successful and well-respected personal injury law firms Eglet Adams, handling worldwide public relations.
Tom Letizia was a founding Meadow’s School Member, former Political Director of AIPAC, and current Board Member of Friends of Las Vegas Metropolitan Police Department Foundation.
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Managed 14 winning judicial campaigns
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Campaign Manager for 8 new judges
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Unseated 3 incumbent judges
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22 successful campaigns in all
8 Successful Mayoral Races Handled – 8 Wins
- 3 X’s Oscar Goodman – Las Vegas Mayor
- 3 X’s Carolyn Goodman – Las Vegas Mayor
- John Lee – North Las Vegas Mayor
- Oscar Leeser – El Paso Mayor
- Governor – Lt. Governor – Secretary of State – State Controller
- County Commission – City Council
- Legislative Races
- Congressional
- All Courts (Municipal, State, Supreme, Justice)
- University Regent – School Board
- District Attorney
- Sheriff – Constable
Meet Russell
Russell Letizia resides in Las Vegas, Nevada, where he has spent most of his entire life, with the exception of attending The University of Arizona from 2002 – 2006 and working in marketing and media in New York City at Street Records Corporation (SRC Records)/ Universal Motown, a subsidiary of Universal Music Group from 2006 – 2008.
During Russell’s tenure at SRC, the company had various Multi-Platinum and Gold album sales, including Akon’s “Konvicted” album, which had three Grammy nominations and was RIAA Certified Triple Platinum on November 19, 2007 with over three million units sold in the U.S., and is now 6x Platinum, including streaming over 8 million copies worldwide. Additionally, Akon’s work included the Billboard Chart Topping Singles that were number one and number two on the Billboard Hot 100 – “Smack That” featuring Eminem and “I Wanna Love You” featuring Snoop Dogg.
MORE ABOUT RUSSELL
After leaving SRC, Russell continued his career in media and marketing working for Letizia Agency during a time when the firm was one of the largest agencies in Nevada, billing in excess of $35,000,000 a year. Russell worked in several areas with firm, most notably he placed millions of dollars in media, for a variety of clients, including the Hyundai Dealers Association in 24 states and worked on over 100 other automotive campaigns. When the firm shifted to political and PR, Russell handled a variety of political campaigns, including Las Vegas Mayor Carolyn Goodman, North Las Vegas Mayor John Lee, El Paso Mayor Oscar Lesser, District Attorney Steve Wolfson, City Councilwoman Victoria Seaman, along with over 100 other campaigns. For each of the political campaigns, Russell developed digital media campaigns for each of the above candidates and played a large role in the firms extensive fundraising as well.
In 2020 Russell played a large role in 12 winning judicial campaigns, putting 8 new judges on the bench, a record number of new judicial candidates to be elected in a single year.
In 2022 Russell co-managed successful winning campaigns of District Attorney Steve Wolfson, District Court Judge Maria Gall, Family Court Judge Mari Parladé, Municipal Court Judge Kelly Giordani, Justice Court Judge Nadia Wood, and City Councilwoman Victoria Seaman
OUR SERVICES
Crisis Management
Making a difference when it matters.
Political Campaigns
We create winning campaigns.
Public Relations
Own the Conversation. Deliver results.
Government Affairs
Harnessing the power of public opinion.
